Extend your sense of self-worth by owning more stuff ! Buy one of these (relevant to mad keen die hard obscenely loaded Star Trek fanatics only).
I find it somewhat hard to believe that the brains behind this don't think that the die-hard trekkies (i.e. the only group this could possibly be targeted at) who have some kind of disposable income will have already forgone shelter and eating to procure 70% of these discs already.
And at the end of the day, I suppose it's only two and a half thousand US dollars.