One day I hope historians can pinpoint the moment where our species fell for brand marketing over product marketing, or buying the hype/vision/dream/etc. – this documentary seemed to me to be a lesson in what happens when people concentrate too much on what the story sounds like and not enough time looking at what’s actually going on. And, is it plausible that the guy took it as far as he did just by virtue of the fact he was really tall? Psychology’s a minefield.
As one of the commentators said partway through, “You’re just renting fuckin’ desks, dude”. Madness. Well worth a watch, as long as you can stomach the bullshit he was peddling in the first place. 👍
WeWork: or The Making and Breaking of a $47 Billion Unicorn
